Researchers have developed special software that does personality-profiling and then categorizes the user into one of five "dimensions of personality" as recognized by modern psychology.
Those categories are: extroversion, agreeableness, conscientiousness, neuroticism, and openness to experience. Research has already proven that extroverts prefer Coca-Cola over Pepsi, and Agreeable people prefer Pepsi.
By analyzing specific words in our Tweets, they can determine our personality type. This profiling software can draw a reasonably accurate personality profile from just 50 tweets, and very accurate from 200.
What is all this personality information good for? Advertising of course.
Advertisers currently try to understand their customers through basic demographics and existing buying habits. But with this new software, the researchers believe, they would have a better approach to advertising by discovering our deep psychological profiles.
How do you feel about this?
[Information from The Economist, May 25-31st 2013; "No Hiding Place"]
[graphic from google images]