Tuesday, July 23, 2013

Your Personality Revealed through Twitter

 I just read an article about some research they've been doing on social networks--specifically Twitter.

Researchers have developed special software that does personality-profiling and then categorizes the user into one of five "dimensions of personality" as recognized by modern psychology.

Those categories are: extroversion, agreeableness, conscientiousness, neuroticism, and openness to experience. Research has already proven that extroverts prefer Coca-Cola over Pepsi, and Agreeable people prefer Pepsi.

By analyzing specific words in our Tweets, they can determine our personality type. This profiling software can draw a reasonably accurate personality profile from just 50 tweets, and very accurate from 200.

What is all this personality information good for? Advertising of course.

Advertisers currently try to understand their customers through basic demographics and existing buying habits. But with this new software, the researchers believe, they would have a better approach to advertising by discovering our deep psychological profiles.

Hmmm. Interesting. 

How do you feel about this? 

[Information from The Economist, May 25-31st 2013; "No Hiding Place"]
[graphic from google images]

Tuesday, July 16, 2013

The Trouble with Juliet

I love Shakespeare. Anyone who knows me knows that.

I'm sorry to say, Romeo and Juliet is one of my least favorites. Partly because it's been done so many times, but mostly because Romeo and Juliet always seem a little insane. Maybe that's Shakespeare's point: Combine teenage mentality and true love and well, it's not going to run smooth.

Which is why I find this so hilarious.

What are your thoughts on Romeo and Juliet?
Which Shakespeare is you favorite?

Monday, July 8, 2013

Why Do We Read?

I recently read a book that asks the question Why do we read?

The author--through the voice of one of the characters--suggests that in literature, everything has a meaning. But it is the experiences in our own lives that shape what the meaning is and how it affects us.

Reading causes us to ask deep questions. Like what is the meaning of my life? Why am I where I am in life? Where will this path lead me? What is good and what is evil? What is love? What is my role in my life's story?

He suggests that as we read, we relate to the characters in such a way that we find the part of our lives or personality that parallels them, and we become them.

He says, "If we take these stories too literally, if we expect our personal lives to always end with a handsome prince, most of us will close our books with shattered dreams. Yet, on the other hand...if we don't take the meaning of those stories literally, if we treat these tales as simply entertainment, we miss the deepest, most life-shanging aspects of the stories. We miss the entire reason they exist." (The Rent Collector by Camron Wright)

I've always believed that reading is more than just entertainment. That by picking up a good book, I'm learning something about life, and more importantly, learning something about myself.

So that's the question. Why do we read?